Gestalt principles

Gestalt principles are layout and positioning rules in design that help viewers understand your designs better.

Updated on January 18th, 2024


For example, if you align four rectangles and space them out equally, they appear equal. However, changing the color of one of the rectangles or moving the rectangles in groups of two changes the visual hierarchy of the design.

An example of two gestalt principles

In the example above, the second visual makes the rectangles look like two groups instead of four individual elements.

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