Home - Customer journey

Customer journey

The customer journey is quite literally the journey someone takes to become your customer. In most cases, this journey includes a set number of steps, like getting familiar with a product or service, the actual purchase, and next steps after the purchase.

Updated on October 25th, 2022

Share

Working on a customer journey is one of the main overall tasks UX designers work on during a project. There's some overlap with marketing professionals as they also can work on a customer journey.

Customer journey vs user journey

The user journey, on the other hand, is a smaller journey within the customer journey. It mostly involves digital steps within an app or website whereas customer journeys focus on the entire process within and outside of the digital world.

Useful resources

No links yet.

Contributed by Nick Groeneveld

Related keywords

    No related keywords yet.

Missing something?

Contribute by making edit suggestions for this keyword.

Share

×

Page link

Want to learn more about Customer journey?

Learn together with other UX designers in our community. Join by picking one of the options below.

Monthly

  • Same as annual, but billed monthly.

$5/month

Choose plan

Annual

Save 18% compared to monthly

  • 1️⃣ Join our Discord community

  • 2️⃣ Monthly UX Master Classes

  • 3️⃣ Office hours in the community

$49/year

Choose plan

Lifetime

One purchase. Join forever.

  • Support the development and upkeep of UX Dictionary

$99/lifetime

Choose plan

Once you choose your plan, you'll be redirected to our Stripe page. After that, you'll be redirected to our dashboard. You can cancel, pause, or upgrade at any time.