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Banner Blindness

In UX, users experience banner blindness when they subconsciously ignore website components they've seen too often.

Updated on December 15th, 2023

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Banner blindness originated in the 90s and is named after (Adobe Flash) ad banners. While these were designed to be highly visible, many users didn't notice the ads anymore after being exposed to them for a long time.

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Contributed by Nick Groeneveld

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